Why Having a Character in Your Logo is Important
Why having a character in your logo is important
As a freelance logo and branding designer in the UK, I've had people ask me whether or not incorporating a character into their logo is a good idea. The answer is yes, absolutely! Including a character in your logo can bring a range of benefits to your business, and it's not just because they look cute or cool.
Characters make your brand memorable
Think about some of the most successful logos out there, such as the Michelin Man or the KFC Colonel. What do they have in common? They both feature characters. A character in your logo can make your brand more memorable and help it stand out from the crowd.
Characters evoke emotion
People connect with characters on an emotional level, and that's exactly what you want for your brand. By including a character in your logo, you can evoke feelings of happiness, excitement, or trust, depending on the character you choose.
The iconic Starbucks Mermaid
Characters can tell a story
Characters can also help tell your brand's story. For example, the Twitter bird represents the idea of communication and connection. Your character can be a visual representation of your brand's values and personality.
Use characters that fit your brand
Of course, it's important to choose a character that fits your brand. If you're a law firm, a cartoonish character probably won't be appropriate. But if you're a children's toy company, a playful character could be perfect.
So, if you're considering a logo redesign, why not think about incorporating a character? Not only will it make your brand more memorable, but it can also help tell your brand's story and evoke emotions in your customers.
If you are looking to establish your small business or develop your company’s look with some updated branding, I offer design services ranging from affordable logos to a full branding package which includes logos, variations, type faces and brand colours. If you want to know more about this, reach out via my email address below.