The Best Colours for Branding in 2023
As a freelance logo and branding designer, I have seen first-hand the importance of selecting the right colours for a brand. Colours can evoke certain emotions and feelings, and can even influence purchasing decisions. With 2023 upon us, it's important to stay up-to-date with the latest colour trends to make your brand stand out. In this blog post, I will discuss the best colours to use in your branding for 2023.
The Psychology of Colour in Branding
Before we dive into the specific colours for 2023, it's important to understand the psychology of colour in branding. Different colours can evoke different emotions and feelings in consumers. For example, blue is often associated with trust and professionalism, while green is associated with growth and health. Understanding these associations can help you select the right colours for your brand and connect with your target audience.
The Best Colours for Branding in 2023
Coral
Coral is a bright and vibrant colour that is perfect for brands that want to stand out. This colour is a mix of pink and orange, and it has been trending in recent years. Coral can evoke feelings of excitement and energy, and it can also be seen as playful and fun. Brands in the fashion, beauty, and food industries could benefit from using coral in their branding.
Navy Blue
Navy blue is a classic colour that will never go out of style. This colour is often associated with trust, professionalism, and stability. Brands in the finance, law, and technology industries often use navy blue in their branding. Navy blue can also be paired with other colours to create a modern and sophisticated look.
Olive Green
Olive green is a muted green that can evoke feelings of nature and health. This colour is perfect for brands that want to emphasize their eco-friendliness or sustainability. Brands in the health, beauty, and food industries could benefit from using olive green in their branding. Olive green can also be paired with other natural colours like brown and beige to create a warm and inviting look.
Electric Purple
Electric purple is a bold and vibrant colour that is perfect for brands that want to make a statement. This colour is often associated with creativity, luxury, and sophistication. Brands in the fashion, beauty, and technology industries could benefit from using electric purple in their branding. Electric purple can also be paired with other bright colours to create a fun and playful look.
Soft Pink
Soft pink is a gentle and calming colour that can evoke feelings of femininity and romance. This colour is perfect for brands that want to create a sense of intimacy with their target audience. Brands in the fashion, beauty, and food industries could benefit from using soft pink in their branding. Soft pink can also be paired with other pastel colours to create a delicate and elegant look.
Conclusion
Choosing the right colours for your branding can be a daunting task, but it's an important one. The colours you choose can influence how consumers perceive your brand and even influence purchasing decisions. In 2023, coral, navy blue, olive green, electric purple, and soft pink are all great colours to consider for your branding. Remember to keep the psychology of colour in mind and select colours that will connect with your target audience.
If you are looking to establish your small business or develop your company’s look with some updated branding, I offer design services ranging from affordable logos to a full branding package which includes logos, variations, type faces and brand colours. If you want to know more about this, reach out via my email address below.